Your complete acquisition system. Built, run and improved — with you.

What Managed is

The comparison you're already making in your head: hire an agency, hire a person, or Managed. We take responsibility for the outcome of your setup, not just for the software.

Who sits at your table

A single employee can't build crawlers, write scripts and read numbers at the same time. With Managed, five people work on your system — each where they are best. Customer success and engineering carry the day-to-day. Years of experience join exactly when they make the difference.

Founder

Till Ebsen

Has built and run cold-calling teams, crawlers and CRM setups for years. Not in the day-to-day, but at the points where experience counts.

When and for what

• Intro call and project contract
• Discovery workshop and ideal customer profile
• Go-live sign-off
• Quarterly review with management
• Escalations and changes of course

Engineering

2 engineers

Build and run what no CRM vendor brings: your crawler, the enrichment and the integrations with your systems.

When and for what

• Crawler development and source maintenance
• AI enrichment pipeline and scoring
• API and webhook integrations
• Monitoring, same-day incident fixes
• New sources and automations

Customer success

2 customer managers

Your fixed contact in daily work. Sits in your CRM, knows your reps and runs the weekly call. The second person knows your setup and steps in during holidays and sickness.

When and for what

• Weekly call and weekly report
• WhatsApp in business hours
• Scripts, lists, campaigns
• Team onboarding and training
• Dashboards and analyses

What we build for you

Eight building blocks that together form your acquisition system. Each is tailored to you, none is optional, because only the interplay makes the difference.

1. 01

   Lead-gen crawler

   We build a crawler that harvests exactly the sources where your ideal customers appear — industry directories, Google Maps, job boards, ad libraries, trade-fair lists, associations or your own data sources.

   • Source research together with you: where are your customers visible before they buy?
   • Development of the crawler including proxy rotation, fingerprinting and rate limits so it runs stably and permanently.
   • Deduplication against your existing base so nobody gets called twice.

   Show more

   OutcomeA continuous inflow of new, well-matched companies straight into your CRM.

   Crawler · sources

   • Google Maps · plumbing Bavaria
     +142 today
   • Chamber of crafts directory
     +58 today
   • Job ads · technicians
     +31 today
   • Trade fair exhibitor list ISH
     scheduled

   Deduplicated against 4,812 existing leads · last run 06:10

2. 02

   AI enrichment pipeline

   Raw company data is not enough to call. The pipeline fetches what your team needs in the conversation for every lead.

   • Imprint, website, management, decision-makers with position, email and direct dial where available.
   • Individual criteria as custom fields: headcount, tech stack, locations, reviews, open positions — whatever counts for your qualification.
   • A score that sorts leads by fit so the queue starts with the best ones.

   Show more

   OutcomeEvery lead arrives in the CRM ready to call: contact, context, priority.

   Enrichment

   Müller Haustechnik GmbH

   Raw from source

   • Name
   • Address
   • Switchboard phone

   After the pipeline

   Decision-maker

   Jonas Müller, CEO

   Direct dial

   +49 89 … 12

   Email

   j.mueller@…

   Headcount

   24

   Open positions

   2 technicians

   Fit to ideal customer profile87 / 100
3. 03

   Lists and segments

   The base becomes work queues that maintain themselves.

   • Segmentation by industry, region, score, contact history and your custom fields.
   • Auto-claim and auto-exclusions so two reps never collide and blacklist and follow-ups are respected.
   • Campaign lists for actions, trade fairs or seasonal topics that we plan with you.

   OutcomeEvery rep opens a list in the morning that contains exactly their next calls.

   Lead sources

   42 new leads

   M

   Müller GmbH

   Google Maps

   ★★★★★

   T

   TechVision AG

   CSV Import

   ★★★★☆

   A

   Apex Solutions

   Web Form

   ★★★★★

   B

   BrightCore Ltd.

   Google Maps

   ★★★☆☆

   Import 42 leads into pipeline
4. 04

   Telephony setup

   Browser VoIP without hardware, connected to your SIP provider.

   • Selection and connection of the SIP provider, numbers, caller ID, voicemail detection.
   • Power dialer configuration: dialing speed, voicemail skip, wrap-up time.
   • Call blocker and legal block lists, recording settings matching your privacy situation.

   OutcomeA rep calls from the browser from day one, without any workstation configuration.

   In Call

   Marcus Weber

   Growth Director · Acme Corp

   02:34

   Mute

   Hang Up

   Record

   Phone Script
5. 05

   Call scripts

   Scripts that know the context and work with your data.

   • We write first contact, follow-up, objection handling and appointment reminders with you — based on your best conversations, not textbooks.
   • Custom fields are inserted live into the script so reps read instead of search.
   • Iteration based on call documentation: which wording leads to appointments, which to rejections?

   OutcomeA script set that automatically shows the right thing in the call and gets better every week.

   Script · first contact

   fields live from the CRM

   1. 1

      Good morning Mr Müller, this is Anna from Acme.

   2. 2

      You're currently hiring 2 technicians — so our topic is probably relevant.

   3. 3

      Do you have two minutes so I can tell you what it's about?

6. 06

   Workflows and automations

   Everything that happens after hanging up happens automatically.

   • Call Documentator: transcript, summary, outcome and filled fields without typing.
   • Workflows on hang-up: follow-up email, calendar invite, pipeline step, follow-up task, Slack or Teams message.
   • Connection to your systems via API and webhooks: ERP, accounting, existing CRM, marketing tools.

   OutcomeReps make calls. The system documents, reminds and hands over.

   Workflow · Post-Call

   Call Outcome: Interested

   Trigger

   Send pricing email

   Action · Email

   Move to Negotiation

   Action · Status

   No code requiredActive
7. 07

   Dashboards and reporting

   Numbers that you and we steer by.

   • Dashboards per rep, per team and per campaign: dial attempts, reach rate, appointments, deals, talk time, outcome distribution.
   • Analysis of call documentation by objections, topics and tags.
   • Weekly report as the basis for the working call, quarterly review with recommendations.

   OutcomeYou see every day whether the system delivers — and why not, if it doesn't.

   Dashboard · team this week

   • Anna14 appointments
   • Tom11 appointments
   • Lea9 appointments

   Appointment rate since script change12%19%
8. 08

   Team onboarding and training

   A system is only as good as the people using it.

   • Roles and permissions according to your organization: reps, team leads, closers, back office.
   • Training of the team in the real CRM with your data, not demo content.
   • Onboarding of new reps as an ongoing service as long as the package runs.

   OutcomeEveryone on the team knows what to do when in the CRM — and new colleagues are productive within days.

   

How the collaboration works

Five phases that build on each other. Timings are based on our projects; the concrete plan is part of the project contract.

Understand who you want to reach and how your process really works today. The system stands, filled with your data, tested with your team.

1. 0

   Intro call and project contract

   1 to 2 weeksfree

   Goal: Find out whether Managed fits you and set the frame.

   What we do

   • 60-minute call with Till about goals, target group, previous acquisition, team and systems.
   • Short analysis: which sources exist for your ideal customers, how many leads are realistic, which integrations are needed?
   • Proposal with concrete scope, timeline and success metrics.

   What you get

   • Project contract with clearly defined scope
   • Timeline and kickoff date

   What we need from you

   A decision-maker in the callHonest numbers on previous acquisition
2. 1

   Discovery and planning

   Weeks 1 to 250% setup due

   Goal: Understand who you want to reach and how your process really works today.

   What we do

   • Ideal customer profile workshop with Till: industries, sizes, regions, triggers, exclusion criteria.
   • We listen in on existing calls or accompany a morning with the team.
   • Process mapping from first contact to close, including handovers to closers, sales or back office.
   • Definition of data sources for the crawler and enrichment criteria.
   • Definition of the metrics we measure by together.

   What you get

   • Ideal customer profile and source list
   • Process and data model for the CRM
   • Detailed implementation plan

   What we need from you

   2–3 workshop sessionsAccess to lists and systems1–2 reps for test runs
3. 2

   Build

   Weeks 3 to 6

   Goal: The system stands, filled with your data, tested with your team.

   What we do

   • Development of crawler and enrichment pipeline, first test runs with real leads.
   • CRM setup: custom fields, lists, roles, telephony, scripts, workflows, dashboards.
   • Connection of your systems via API and webhooks.
   • From week 4, weekly working call: show progress, incorporate feedback, adjust priorities.
   • Test phase with one or two reps on real leads, script and process fine-tuning.

   What you get

   • Running crawler and enrichment
   • Fully configured CRM
   • Tested scripts and workflows
   • Dashboards with first real data

   What we need from you

   Feedback in the weekly callCredentials: SIP, calendar, mailApproval of scripts and templates
4. 3

   Go-live and onboarding

   Weeks 7 to 850% setup due

   Goal: The whole team works in the system, we sit next to them.

   What we do

   • Training of the entire team in the real CRM with your data.
   • Accompanying the first campaign: we see live where reps get stuck and adjust scripts, lists and workflows immediately.
   • Short daily check-in during the first week, then the weekly rhythm.

   What you get

   • Acquisition system running in production
   • Trained team
   • First weekly report

   What we need from you

   Free the team for trainingDaily slot in week 7
5. 4

   Operation and optimization

   ongoing, from week 9

   Goal: The system gets better every week without you having to take care of it.

   What we do

   • Crawler and enrichment are operated, monitored and maintained; new sources are added when worthwhile.
   • Weekly working call with report: what worked, what didn't, what do we change this week?
   • Script iterations based on call documentation and objection analysis.
   • New segments, campaigns and automations when market, offer or team change.
   • Onboarding of new reps, adjustment of roles and dashboards.
   • Quarterly review with Till and management: metrics, learnings, plan for the next three months.

   What you get

   • Weekly report
   • Continuous changes in the system
   • Quarterly review with action plan

   What we need from you

   Keep the weekly callDecisions within a week

Like an internal employee

The difference to an agency is not the scope but the proximity. We work in your CRM, see your numbers and are reachable when something breaks.

One fixed contact, a team behind them

You have one fixed contact in customer success who knows your project from phase 1 and works in your CRM. No ticket system, no rotating consultants. Behind them sit two engineers for crawler, enrichment and integrations — and Till joins for milestone meetings, planning and critical decisions.

Weekly working call

Fixed time, 45 to 60 minutes, with a report in advance. We go through the numbers, listen to notable calls, decide on changes and implement small adjustments right in the call. Bigger items go into next week's plan.

WhatsApp in business hours

If a rep is stuck, a workflow doesn't fire or a list is empty, you message us. Reply within four hours on business days between 9am and 6pm, usually much faster. Urgent issues are fixed the same day.

We look ourselves

You don't have to tell us when something gets worse. We see it in the dashboards and call docs and come to the next call with a proposal. Reach rate dropped? We check call times and numbers. Appointments falling away? We listen to the calls.

Quarterly review

Every three months a longer session with management: what did the system deliver, what did we learn, what do we change next quarter? With metrics, comparison to the goals from phase 0 and a concrete action plan.

Further development included

New source for the crawler, new segment, new automation, new integration: part of the package as long as it stays within the agreed frame. You don't need to request quotes to develop your system further.

Who does what

Clarity avoids friction. This is how responsibilities are split in ongoing operation.

In operation: around 12 hours per week on our side, around 1.5 hours per week on yours.

A typical month in operation

This is what the collaboration looks like once the system runs. No longer a project, but routine.

1. 1

   Week 1

   In the weekly call we notice the reach rate for one industry is below average. We check call times in the dashboards, move the campaign to the morning and add direct dials from a second source to enrichment. Implemented the same day.

   Reach rate plumbing

   18% → 27%

2. 2

   Week 2

   A rep reports via WhatsApp that one objection keeps coming up. We listen to three calls, write an objection handler and build it into the script. We discuss it with the team in the call. Meanwhile the crawler starts on a new source we identified in week 1.

   New in the script

   Objection “We already have a provider”

3. 3

   Week 3

   A new rep starts. We set up role, list and dashboard and do the onboarding in the real CRM. The weekly report shows the appointment rate rose after the script change; we roll the wording out to the other segments.

   Onboarding

   Rep #6 productive after 2 days

4. 4

   Week 4

   Your sales team wants to follow up on a trade fair. We import the exhibitor list, run it through enrichment, build a campaign list with its own script and a workflow that automatically sends the follow-up email with booking link after the call. Done by the next call.

   New campaign

   Trade fair ISH · 312 leads

Pricing and frame

One package, one price, no timesheets. The scope is defined in the project contract so both sides know what's included.

Is Managed right for you?

Frequently asked questions